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General Discussion / From some fairly full-featured packages
« Last post by Shovo Ray on September 02, 2023, 10:55:33 pm »Clicky (paid, recurring) HaveAMint (paid, one time fee) Woopra (paid, recurring) Piwik (free) Google Analytics (free, except that you are giving them all sorts of data
) For ease of use and feature sets I tend to either go with Clicky, Mint or Google Analytics. I haven't spent much time with Woopra and I find Piwik to not be as intiuitive or as user friendly as the other 3 I mentioned (which is even more important when the client wants/needs access.) Speaking of tracking, you should consider getting familiar with a cheap virtual phone number vendor (I would recommend phone.com) as well as Google's URL builder for tracking potential adverts and media buys down the road (as well as offline adverts if you end up servicing that aspect of the client's marketing campaign.
If you use Google Analytics, another cool tool to use is Raven's Google Analytics configuration tool I generally recommend staying away from tracking numbers because it can screw up your Google Places rankings and trust but when I use them I typically just make them images on whatever page they are Phone Number Data being listed on and I never use them for IYP citations (listings on sites like Yelp, Yellowpages, Merchant Circle, etc). Planning Out Link Building For local sites, you'll want to attack link building on two fronts: 1. External links 2. Citations. Before you get into any of the link planning, you should get the client set up in KnowEm. KnowEm will help get the client on all the relevant social networks and goes a long way in establishing the base for the client to control it's branded.

Searches and branded SERPs. You can choose from a variety of packages from basic registration to complete profile set up (bio's, pictures, descriptions, etc). Once these profiles are built, you can begin building links to them (and link to them from the client's site) to further the client's domination of their own branded SERPs. For citations, I would recommend using Whitespark (we reviewed it here). Whitespark really is an essential tool in building citations, tracking citations, and doing competitive citation research. Speaking of citations, each year David Mihm releases the Local Search Ranking Factors and I would highly recommend saving each year's version and refer back to it when designing your citation building plan(s). As for traditional link building, it's fairly similar to non-local.
) For ease of use and feature sets I tend to either go with Clicky, Mint or Google Analytics. I haven't spent much time with Woopra and I find Piwik to not be as intiuitive or as user friendly as the other 3 I mentioned (which is even more important when the client wants/needs access.) Speaking of tracking, you should consider getting familiar with a cheap virtual phone number vendor (I would recommend phone.com) as well as Google's URL builder for tracking potential adverts and media buys down the road (as well as offline adverts if you end up servicing that aspect of the client's marketing campaign. If you use Google Analytics, another cool tool to use is Raven's Google Analytics configuration tool I generally recommend staying away from tracking numbers because it can screw up your Google Places rankings and trust but when I use them I typically just make them images on whatever page they are Phone Number Data being listed on and I never use them for IYP citations (listings on sites like Yelp, Yellowpages, Merchant Circle, etc). Planning Out Link Building For local sites, you'll want to attack link building on two fronts: 1. External links 2. Citations. Before you get into any of the link planning, you should get the client set up in KnowEm. KnowEm will help get the client on all the relevant social networks and goes a long way in establishing the base for the client to control it's branded.

Searches and branded SERPs. You can choose from a variety of packages from basic registration to complete profile set up (bio's, pictures, descriptions, etc). Once these profiles are built, you can begin building links to them (and link to them from the client's site) to further the client's domination of their own branded SERPs. For citations, I would recommend using Whitespark (we reviewed it here). Whitespark really is an essential tool in building citations, tracking citations, and doing competitive citation research. Speaking of citations, each year David Mihm releases the Local Search Ranking Factors and I would highly recommend saving each year's version and refer back to it when designing your citation building plan(s). As for traditional link building, it's fairly similar to non-local.
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